The Boots Family, Boots Is the No. 1 Health and Beauty Retailer. the Early Success of Boots Was Due to Its High Quality Products at Affordable Prices. Today, Customers Still Trust Boots to Offer Excellent Quality and Value.We work hard to build and maintain a relationship of trust with you. So, when it comes to handling your information, we do so carefully and sensibly, and in ways that live up to that trust.